I've talked to so many creative entrepreneurs,
and so many of them have the same story...

One day, they made the decision to turn their passion into a business.

They decided they were done working for someone else, and ready to make money doing what they loved.

They were excited. On fire. Inspired. Nervous, but determined.

For the first time maybe ever, they felt like they knew what they were called to do, and felt ready to do it.

(You know the but is coming…)

But they got into trying to run their business, and all of their initial excitement got drowned by confusion, overwhelm, insecurity, and noise.

They found that selling felt sleazy and terrifying.

They found social media for business to feel scammy and confusing.

They were worried about spamming people, being annoying, people not liking their offerings, but they also felt confused about what to even post and when and where.

They felt undervalued, with people asking them to work for free, or being afraid their rates were too expensive and alienating people.

And systems? Organization? Contracts? Forget about it.

They quickly found that everything about business just seems so overwhelming. All they wanted was to do the thing they love and get paid for it!

And then…then.

Then they start looking for answers to their business questions online. They find grifter “coaches” who don’t actually know how to teach business, and get sucked into flashy marketing with promises of million dollar launches that appeal to their secret fantasy that they’ll be “discovered” and whisked into ease and financial success overnight.

They find dozens of freebies, pdfs, and youtube videos that give contradictory advice, and they start trying to implement them, only to end up with a bunch of half-started projects that create a lot of busy work and anxiety but provide no clear pathway or solutions to the problems they’re experiencing in their business.

They start feeling like maybe they suck at what they do.

Or maybe they’re just not good at business.

Or maybe their prices are too high.

They start picking up side jobs to make ends meet.

They’re overworking, under-earning, frustrated, and clinging tight to their dream of doing the work they love on their own terms while slowly becoming convinced it will just never happen for them….

Join The Coven
and start growing your heart-centered business TODAY!

Each element contains distinct energetics, which correspond to astrology, the energy centers of the body, and different aspects of business.
The shifting of the astrological season throughout the year provides a cyclical framework for our business education and focus.
Members can choose to study The Elemental Entrepreneurship Training Program material “linearly,” in the order it was created, cyclically, by following study guides posted at the top of each astrological season/month, or move through the material based upon their own needs and interests.
There is no wrong way to approach the material, and because the framework is cyclical, it’s impossible to get “behind.” 

The method is gentle, intuitive, integrated, and comprehensive. It's the perfect blend of mystical and practical.

EARTH

Earth rules the parts of business that keep us safe and secure as we do our soul work.
Budgets, contracts, systems, our core values and clarity about exactly what our medicine is (how we fit into the ecosystem).

AIR

Air rules our big vision. It’s where we connect our medicine to a mission, and decide what type of impact we want to create during our time on this planet.
Air also rules communicating the message on your heart directly to the hearts of others, and enrolling them into your vision of the future (aka copy).

FIRE

In Fire we take our gifts, our uniqueness, our offers, our confidence in who we are as individuals and as creators, and we blaze it out into the world.
All things selling, marketing, and the day to day actions of running our business are ruled by Fire.
Too much fire, and we burn out.
Not enough, and our business never makes it off the ground.
Learning to keep our spark alive and share it with others without letting it burn out or consume us is the name of the game for long-term success in entrepreneurship.

WATER

Everything about business is about relationships. How we feel about people, ourselves, visibility,  how we navigate the unknown, how we handle stress and disappointment, how we feel about money and our stories around our self worth, all of this and more shows up as you try to build a business.
Our ability to feel and process our emotions are where we sink or swim as entrepreneurs — and all business strategies are only as good as the nervous system of the body that has to execute the strategy.

Water Element is where we learn to resource ourselves and expand our capacity to hold the big feelings that come with doing our work in the world.

SPIRIT

Every good gardener knows “the day you plant the seed is not the day you eat the fruit.” Every day in between is filled with Spirit Element. Spirit rules the faith required to keep tending your business, long before you’ve seen a single sprout of evidence that it’s growing. For many people in our group, divination, ritual, magick, and communication with ancestors, deities, and unseen realms aid us in keeping our spirits high in even the most challenging of times. No matter what you believe in, Spirit Element is what you travel through after you leap, and before you land.

I'm Cera (she/her)

Head Witch and founder of Intuitive Edge Coaching, and the creator of Elemental Entrepreneurship™.

This framework has now helped dozens of my clients create and/or restructure their businesses toward freedom, fun, and sustainable profit.

There is no rigid formula in Elemental Entrepreneurship, instead, an interlocking ecosystem of concepts that you can adapt and customize to your unique business.

I am a life coach and a business coach, as well as being a life-long artist. I created EE from the perspective that we are human first, practitioners of our craft second, and business owners third. The business must reflect you as a person, support you as a practitioner, and provide for you financially. It needs to be fun, creative, and intuitive, providing just the right amount of challenge, while fostering our growth, or we won’t stick to it!

In the Coven you will get all the support you need to build a successful business, in a way that's nurturing, holistic, anti-capitalist, sustainable, spiritual, and built on how real people think and feel while going through an experience that pushes the edges of their comfort zone.

I'm glad you're here. Thank you for trusting me to be your guide.

Arthur Robinson (No Pronouns, Call Me By My Name)

Coven Community Support Liaison & Restorative Justice Facilitator

Arthur Robinson (no pronouns, non-binary) is a Central Valley native here to help individuals who are on a journey to know themselves by facilitating a destination into honesty, transparency, vulnerability, authenticity, and accountability so they can find clarity around, confirmation on, and connection towards better relationships.

Along with three decades of lived experience and several years of online training, since 2020, Arthur's work has focused on addressing harm and trauma into opportunities for healing and greater liberation by building community and practicing liberatory education for marginalized people, particularly those in the greater Black, queer, neurodiverse, and disabled communities, through in-personal communication and community organizing through abolitionist theory, restorative justice, and transformative justice practices.

"Everything worthwhile is done with other people." - Mariame Kaba

"Through time and life, I found Cera, found this community, and so did you. I feel like the right people and the right things always enter your life when you least expect it. Then, right when you stop searching, that very thing finds you.

“Okay,”  you may be thinking, “this all sounds great, but how much is it? 
I’m not making a ton in my business yet and I don’t have a lot to invest.”

My friend, that’s why we built the Coven!

This is the type of support you’d get in a high level group coaching container, the likes of which usually costs over 10k a year, for only a couple hundred bucks a month.

If you want to lock in annual membership — even if you opt for VIP where you get a 1:1 session with Cera every single month — it’s still a fraction of the cost of most comparable group coaching programs.

Like everything about The Coven, the accessibility of the price is intentional. Many business mentors & Coven members have suggested that The Coven membership should be way more expensive for how much value it contains (no bullshit).

However, we are committed to helping folks who are in the early stages of their business, are struggling to transition from freelancer to business owner, or haven’t seen the financial returns they’re looking for in their business yet.

Every dollar you invest in your business is precious — especially when you’re not making much money yet. And so much of the coaching world is full of overpriced fluff. We’re committed to being the antidote to programs that promise the world and way under-deliver.

As such, we’ve invested a lot of time in creating the most supportive container possible at the most accessible price point possible, so that you can actually get the support you need as you build your business, without going into a ton of debt to get it.

* BIPOC, LGBTQIA+, Single parents, and those navigating severe financial uncertainty (struggling to meet consistent monthly needs) are invited to take 20% off the program by using the code COVENSOLIDARITY at checkout.
This is an honor system with no application or hoops to jump through. 

Please consider any privilege you hold (race, class, gender, generational wealth) when selecting your payment option.

Your ability to pay full price contributes to the collective and creates spaces for those who cannot.

Note: Code does not apply to the VIP Annual Special, this package is discounted $1217 for everyone who joins by 1/6/23.  

Try It For Yourself Guarantee

You may be feeling a bit of hesitation. Doubt. Risk. That’s understandable.
"How do I know this will help me?”
Simple. Try it.

While there will only be specific times a year Coven doors open, when you join on the Monthly plan there is no long-term commitment for membership.

You can end your monthly membership at any time.

You can come in, get all the support you need, and organically flow out when you’re ready — or stay and hang out for the coaching & community as long as you’d like!

The duration of your membership, and how involved you are, is entirely up to you.

The annual plan buys you 12 months inside the Coven with pretty substantial savings, but if you’d like to try it for a month or two, join at the Monthly level, and if it’s not transformative for you, you can end your membership at any time.